The hot weather in San Francisco has been conducive to sweaty armpits, nauseating rides on MUNI and… well, ogling at hot, half-naked male models in swimwear at the Phoenix Hotel.
The latter is thanks to Project Inform’s annual charity fundraiser, Swimwear for a Cause. The swimwear fashion show took place at the iconic Phoenix Hotel, with drinks provided by Korbel and Patron and nonstop sunny skies provided by Gahd.

Honey Mahogany kicked off the show with a luscious rendition of “Rolling in the Deep.” The models did not, however, dive into the deep end of the pool, so Swimwear for a Cause has yet to turn into a full-on wet-swimwear contest. Maybe next year?

The Project Inform folks took the stage to welcome the well-dressed crowd and told us that they had been chosen as a primary beneficiary of AIDS Walk.

Then the models came out and strutted their beach-ready bods all around the pool. No one could turn away, not even when the models started taking selfies, all self-aware.