Digital Billboards Track Sky-Bound Flights

British Airways’ ad agency created these awesome digital billboards and installed them in London’s Piccadilly Circus and Chiswick neighborhoods. Check out the video above to see how the digital billboards intuitively display information about the flight that appears immediately as the plane crosses the sky overhead.
The digital billboards use custom-built surveillance technology to display each soaring plane’s flight number and route information, all in sync with a recorded video of a child pointing up at each plane and encouraging viewers to #lookup.

Oscar Raymundo
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