After Queerty’s South By Southwest event on Monday evening, we took shelter from the Austin rain at The Madison for the unofficial LGBT@SXSW Cocktail Mixer.
Over 200 of SXSW’s movers, shakers and heartbreakers showed up right on time (and had to wait a little in line) to enjoy free cocktails, pose for an interactive photo booth and… bust out in some impromptu arm-wrestling? Way to boost the testosterone levels in the room. Yes, the crowd was mostly young, male and well-groomed but I was glad to see women mingling about.
Although (or perhaps because) The Madison is not technically a gay bar, it was still the perfect venue for this cocktail mixer. Candles lit the gorgeous and intimate space where French record label/fashion house Kitsune chose to host their music showcase. The sounds of LCD Soundsystem, The Kills and a luscious Lana Del Rey remix played as cuties mingled under the glimmering discoball and struck a pose for the front page of Queerty.
It’s often hard to achieve this cosmopolitan, sexy vibe in a gigantic nightclub or in a grungy dive bar, which most gay-specific venues tend to be. It’s great to see that young gay men in Austin (or at least those whom read Queerty) are not afraid to go outside their comfort zone and hang out in hotspots outside the gayborhood.
Guests in attendance included: Chicago rapper Big Dipper, the Manhunt co-founders, Down marketing guru Matt Slusarenko, Meet Grindr author Jaime Woo, StartOut director Tony Moraga, YouTube activist Matt Baume, YouTube manager Brendon Feldman, Executive director of the Austin Gay Film Fest Aaron Yeats and our friends from True Colors Fund and Bully Pulpit.
Photos: Matt Baume