Copywriter, journalist, creative producer, and storyteller for good.
Hi, I’m Oscar.
I’ve developed, written, and produced original features for Meta and Apple’s official social channels, like @instagram and /apple.
As a journalist, I’ve written for Rolling Stone, Wired, Vogue Mexico, Vice, National Geographic Traveler, and others.
Originally from Guadalajara, Mexico, I graduated from Northwestern University and currently reside in Los Angeles.
Some things I loved working on
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Written and produced by Oscar Raymundo for @instagram
“The climate crisis is not a niche topic anymore,” says activist @xiyebeara (Xiye Bastida). “Climate justice needs to be in every space.” For Xiye, those spaces have included fashion shows, magazine covers and even the Met Gala.
“At the Met Gala, I thanked [designer] Gabriela Hearst for bringing climate activists into a space where we can defy the way that the fashion industry sees fashion into the future,” Xiye says.
Xiye’s activism began when she experienced first-hand the flooding of her native San Pedro Tultepec, Mexico, where she was raised as part of the Otomi-Toltec Indigenous community.
“The flood in my hometown brought an awakening to the fact that extreme weather events are already here… and my community is in the eye of the perfect storm,” says Xiye. “If Indigenous peoples lead the way with their ethics and morals about taking care for life and nature, there is a chance we can make it.”
This #LatinxHeritageMonth, we’re featuring young activists who are changing the world and doing it #PaMiGente. Hear more from Xiye in our story.
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Written and translated by Oscar Raymundo for @instagram
Spanish artist Rosalía (@rosalia.vt) invited us to go to #Coachella, and we’ll never be the same. 🎡
“Great artists that I admire have played at this festival, and coming from so far away, it’s an honor to be able to bring my show with my band, my dancers and my entire team,” says the singer from Barcelona, Spain.
What happens at Coachella... ends up on our story. Check it out.
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Rosalía nos invitó a Coachella y claro que dijimos que sí. 🎡“Grandes artistas que admiro han pasado por este festival, y viniendo de tan lejos, es un honor poder traer hasta aquí este espectáculo con mi banda, mis bailarinas y todo mi equipo," dice la cantante de Barcelona, España.
Lo que pasó en Coachella, lo puedes ver ahorita en nuestra story.
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Written and voice-over by Oscar Raymundo for Apple
Wink like a koala. 🐨
Stick your tongue out like a ghost. 👻
Here’s how to chat using Animoji.Deliverables: Video title, video instructions, end-card copy, script, voice-over, on-screen copy (text messages), YouTube title, YouTube, description, YouTube tags, Tweet copy (above)
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Written by Oscar Raymundo for @instagram
Olivia Rodrigo (@oliviarodrigo) knows that getting vaccinated is good 4 u and everyone around u.
This week, the artist visited @potus at the @whitehouse to learn more about the importance of getting vaccinated from Dr. Anthony Fauci, director of the US National Institute of Allergy and Infectious Diseases.
“Whether you’re ready to go back to school, see a concert or visit loved ones, make sure you get vaccinated and do your part,” Olivia says. “YOU have the power to save lives.”
If you’re 12 years or older, you’re eligible to get vaccinated in the US. To find a vaccination center, go to vaccines.gov and check out our story to see more from Olivia’s special visit. ❤️
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Written and produced by Oscar Raymundo for @instagram
Zara Rutherford (@fly.zolo) made history when she became the youngest woman ever to fly solo around the world. ✈️💫🌎
“I always assumed flying around the world was too expensive, complicated and dangerous, so I never tried,” says Zara, who shared her travels through Iceland, the Caribbean, Colombia, Los Angeles, Alaska, South Korea, Taiwan, India, Egypt and then back to her hometown of Brussels, Belgium.
“I loved being able to show people what it was like flying over some of the most remote areas of the planet,” she says of her five month trip. “I would fly for hundreds of miles without seeing a single person.”
The experience taught Zara to try new things, even if they seem impossible, and she hopes her journey inspires other women to find their own path.
“Only 5 percent of commercial pilots are women,” Zara says. “Considering aviation is an incredible career with plenty of opportunities… I think it’s important there is plenty of representation for everyone.”
See more of Zara’s adventures on our story. #WomensHistoryMonth
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Written and produced using Meta AI by Oscar Raymundo for /facebook
Here are some Tweets I wrote for Apple.
And now, some posts for Meta.
More things I can do… ¡ahora en Español!
Writing
Copywriting
Research & reporting
Copy-editing
Interviewing
Tone of Voice
UX & UI
Creative
Creative direction
Global strategy
Celeb & creator
Agency & in-house
Production
Content capture
Video editing
AI-generated media
Adobe Creative Suite
Social
Audience development
Trending content
Metrics & analytics